It's over!! End of the road....

I don’t know about your experience, but I’m hearing so much economic doom and gloom that I think it must be time for me to give up and quit.

The newspapers and television networks have convinced me (and almost everyone else) that we’re in a hopeless situation. I really wanted my business to prosper and grow in 2009, but I must be an idiot for believing there is any chance for success. I guess it’s time to turn off the lights, lock the doors and wait patiently for the economy to improve.

Or is it? Maybe business development professionals everywhere need to answer these four questions (honestly) before tossing in the towel.

#1. How does this “recession” actually affect you? (No, really?)...How does this “recession” actually affect you? The National Bureau of Economic Research defines a recession as three quarters of falling real gross domestic product. This might be fascinating stuff to some people, but I can’t directly correlate “real gross domestic product” to my sales effectiveness. Can you? Even during a recession companies still have to buy goods and services. They may buy different, they may buy less, but they still have to buy. If you can’t convince prospects that what you’re offering is a solid investment with meaningful return, then maybe the problem lies closer to home.

#2. Do you really believe you’re on your customer’s speed dial? Are you 'the man?' (No, really?)...Do you think they do not buy from others? Customers are nervous just like everyone else; they’re reading the same headlines that you are. Sitting in the office waiting for them to call you isn’t going to help you meet your goals. Reach out and contact everyone you’ve ever done business with. Show up with valuable ideas, offer help, look for referrals and ask for their business. This isn’t open season to “call and check-in” but it’s a great time to re-connect and nourish all of your existing relationships. This may sound like a lot of work because it is.

Very few people ever drift into greatness; it requires action. What are you waiting for?

#3. Are you as good as you could be? (No, really?)...Are you the best?...not what you tell yourself "barista boy"...but are you the best?  Many sales people think that once they’ve taken a professional selling course or had a little success at sales, they’re essentially done with learning. That may be OK if someday your closing question becomes: "Will that be paper or plastic?" or "Would you like fries with that?" Success as a sales professional requires skill, knowledge, attitude and purpose. If you’re not consistently developing yourself in these areas then you’re going backwards. There is no status quo....and sometimes...'daddy can't find the sales for you!' Being the "low-bidder" on a bid is not the definition of sales....anyone can give the product away.

There are more development tools available for today’s sales professional than ever before. Books, podcasts, tele-seminars, live training programs, webinars, personal coaches, downloads, sales portals and much more. You can’t wait for your boss or organization to take responsibility for your success. It’s up to YOU! It takes courage to admit you can be better and confidence to believe you can change. It takes nothing at all to create excuses. "It's the economy...yea, that's it...that's why I totally suck!"..."When my boss was GIVING me leads...I could close them regularly...what happened?"

#4. How much energy are you wasting on things you can’t control? (No, really?)...Do you worry about others, the world, the auto industry....don't....WORRY about whether you are part of the problem...or part of the solution.  The world surrounds us with headlines about inflation, bailouts, credit crisis, mortgage fiasco, recession, debt, jobless claims and on and on. Are you concerned? I know that I am. But I don’t have much control over what is happening in the headlines, so why get tied up in knots? And running your sales business isn’t much different.

----Monday, I start as the new Business Development Director for the largest moving, storage, and office furniture company in the state. Everyone is looking for a "leader" to help them in this economy. I am that person. It started when I was a little boy...playing baseball. In one game, our team was losing and with 2 outs....in the last inning...and our batter had 2 strikes against him....I listened as my team member (who was on deck to bat next) said, "oh my, I hope he actually strikes-out....I am afraid to be the last out."

As fate would have it he received a base-on-balls...and my timid team member walked slowly to the batter’s box....only to be hit in the leg by the next pitch. With both teammates now on base....it was my turn to 'win or lose' the game....all eyes were on me....a total 'hush' of anticipation. Can I make a difference?

That is exactly what motivates me in the morning....