He incorporated a pretty young subject’s face and polka-dot headscarf into one of the posters, which features a determined-looking woman flexing her right bicep under the slogan “We Can Do It!”
President Roosevelt calls in January, 1942 for production of 60,000 planes, 45,000 tanks, 20,000 antiaircraft guns, and 6 million deadweight tons of merchant shipping. His $59 billion budget submitted January 7 has more than $52 billion earmarked for the war effort, whose emphasis is initially on stopping Hitler in Europe.
With American men enlisting in the war effort, the work force quickly diminished. Who would "man" the assembly lines in the factories to produce the many needed items for the current war? Filling a gross shortage of manpower, through the factory gates flooded an army of woman power. Mothers, daughters, secretaries, wives and even schoolgirls picked up the factory duties the men had left behind.
More than six million female workers helped to build planes, bombs, tanks and other weapons that would eventually win World War II. They stepped up to the plate without hesitation and gave up their domestic jobs to accomplish things that only men had done before them. They became streetcar drivers, operated heavy construction machinery, worked in lumber and steel mills, unloaded freight and much more. Proving that they could do the jobs known as "men’s work" created an entirely new image of women in American society, and set the stage for upcoming generations.
One very important worker was ‘Rosie the Riveter’ ….the name given to the woman depicted on many of the propaganda posters. In the most famous one, she is wearing that red and white bandana to cover her hair, and she has rolled back the sleeve of her blue coverall to expose a flexed bicep. The expression on her face was confident and determined. The caption above her head reads, "We Can Do It!" in bold letters.
That woman was ….Geraldine Hoff Doyle, the real-life inspiration behind the iconic poster, who died on December 26 in Lansing, Michigan, at the age of 86. Just 17 when the photographer captured her, she had taken a factory job after graduating high school, one of 6 million women who entered the workforce during World War II to plug gaping holes in the industrial labor force.
Decades later, the poster became one of America’s most recognizable emblems of women’s empowerment, spawning countless imitations and reproduced on everything from mugs and magnets to postage stamps.
Actually, more than four decades would go by before Doyle learned of the poster’s existence and discovered that her likeness had inspired a pop culture reference. Paging through a magazine one day in 1984, she spotted a photograph of the poster and recognized her younger self.
In a 2002 interview with the Lansing State Journal, Doyle, who began making frequent appearances in Michigan to sign posters, explained that motherhood and daily life had kept her too busy to realize she had become the face of Rosie the Riveter. "I was changing diapers all the time," she said.
One of many in Miller’s series, the poster was barely seen outside Westinghouse factories in the Midwest, where women were making plastic helmet liners. It was not until later, when feminists rediscovered the poster during the 1970s and 1980s, that it achieved its iconic status and became associated with the World War II-era character.
Despite the way they were discarded at the end of the war, these female workers had much to do with the success of the United States during World War II and their contribution should not be forgotten. In a very direct way, women helped win the war.
Thanks Rosie!! We "could" do it once before...but I wonder if we still can today...to be honest.
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