...what color are you?

Whether we’re aware of it or not, color plays a major role in our lives. We’re drawn to certain colors in the same way that we’re naturally attracted to a specific piece of art or even another person. Often, our response to color is so strong that it can create an appeal to a physical location or place. While we often can’t control the exterior design and color of our office building, chances are that we do have a say in the interior colors. And, while “color psychology” isn’t a topic we likely talk about during board meetings, it is often more important than we’ll ever know. After all, we could be sending the completely wrong message to employees and visitors just because of the shade or our office walls.

Understanding Color Importance: Marketing and branding teams spend weeks designing company logos and developing products that will appeal to customers. These groups know how important color is on a potential customer’s senses and attitudes. If customers feel drawn to a specific product, chances are it’s because the color scheme works. Similarly, if they feel turned off, the marketing team has likely failed at choosing a color pattern that sells. Therefore, shouldn’t we look at our interior colors with the same focus as we do our product development?

Using Color as a Tool: Different colors have different effects on both employees and clients. Because we want employees to be happy and productive at work, the color scheme of an office should promote the right energy. The same goes for clients. If we want our clients to feel attracted to our business, color just might be the best way to keep them in the door. So, what color trend is best for which room in your office?

Cool colors include shades of blues and greens that have a calming effect by reducing stress and tension. They work well in hospital waiting rooms where patients might nervously await a doctor’s appointment.

Warm colors include bold reds and yellows and are better suited for more social offices that seek to stimulate. Lounges, lobbies, cafeterias, or other places where conversation should be encouraged are good spots for warm colors.

Available light also plays a role in a room’s color scheme. Colors that reflect light reduce shadows, which help to increase visibility. In turn, better visibility means more productivity in the office.

Visual accents and wall decorations such as paintings, mirrors, or other wall accessories can work well for short-term spaces that don’t see a lot of repeat visitors. For example, a doctor’s office examination room can benefit from visual accents that work to stimulate a patient who likely only visits the room a few times throughout the year. On the other hand, heavy traffic rooms such as the office boardroom are better off with fewer visual accents that won’t be seen over and over by employees. In rooms that are frequently visited by the same group of people, it’s better to balance color and mix tones for fresh, interesting looks.

Accentuate the Positives: The truth behind most any office design is that each room has its positive and negative features. Stunning hardwood floors should stay as the room’s focus by blending coordinating colors that won’t take attention away from the room’s strengths. On the other hand, unattractive tile floors would be better off downplayed with a contrasting color scheme to divert attention away.

While the importance of color in the workplace is most certainly an interesting concept, few of us are true color psychologists. Rather than taking a stab at designing the office’s interior color schemes, consult professional office interior designers who make it their job to understand color. Let the professionals work their magic and the office will soon make a statement all on its own.

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